Board of Directors

We are a team of dedicated professionals, ready to do what ever it takes to make your business grow.

Christopher “Alan” V. Gruenberg, PMP
President and CEO

Alan has a wealth of experiences ranging from marketing and distribution with a fast-moving consumer goods company to project development and management of leading firms in the IT and telecommunications industries, including a post as chief operating officer of an IT business. His education at the Ateneo de Manila University from prep to college has ingrained in him distinct moral values such as honesty, fairness and rectitude which characterize his behavior in all his activities. After his successful stint as a corporate employee, he decided together with his friends to help alleviate the plight of the Filipino people by setting up a business that will provide his Filipino brothers and sisters the opportunity to attain what he and his friends already have…financial security.

Chia-Hsiang “Johnny” Lu
Treasurer and Chief Finance Officer

Johnny is a son of a first generation Taiwanese who migrated to the Philippines more than 30 years ago. He grew up in Manila, finished primary and secondary education at the Xavier School and obtained his college degree at the Ateneo de Manila University in 1993. He worked with a trading firm in Taipei before he was asked to help steer the family-owned enterprise together with his siblings in the Philippines. Company sales grew 15 fold from the time he had started as a sales executive until he was named vice-president for finance, turning the corporation into a successful multi-million-peso business. His knack for numbers easily earned him the designation of Treasurer and CFO of Pr1mera Global. Johnny holds a dual citizenship and is very Filipino at heart.

Alexander “Thunder” Ilustre
Corporate Secretary and Marketing and Sales Director

Thunder has had a lengthy career in sales. Immediately following his schooling at the University of Santo Tomas, Thunder was a Group Sales Manager in a premiere Japanese car dealership for six years. Soon after in 2000, he took over the sales responsibility for an international publication based in the Philippines delivering yearly advertising sales growth for the publishing house. His cumulative 17 years experience in these companies have afforded him invaluable insights and exposure to global sales strategies and techniques which together with his solid experience and understanding of the Filipino consumer will prove very instrumental in his job as selling to both institutional and direct customers and in fuelling Primera Global’s growth engine.